Why Are You Flushing Your Money Away?

Is your protein more anabolic than catabolic? As usual at ALR Industries we are pushing the envelope in product formulation for those who want real results not hype. So lets start with the first fact that is going to change an industry and start more fights than Helen of Troy. Your protein sucks and its not my fault. Please do not misunderstand me. There really are some well designed and researched products available from companies like Progenex® with brilliant people like Dr. Scott Connelly and of course some of the creative and high quality proteins from good companies like MHP®. But there is an inherent flaw in most proteins available on the market: They were not made for humans.

Know We All Want Great Calves…But We Are Not Calves

You are not a cow so why are you drinking cow proteins like whey and casein? Last time you had human protein was when Mom made it fresh for you. Cows milk protein is about 80% casein and 20% whey. Human milk protein is about 40% casein and 60% whey. There is no doubt that human whey is superior for human utilization at birth. As a baby grows breast milk proteins change until the ratio is about 50/50.

So what's The Big Deal?

Lets start from the source: Human milk whey protein is dominant in alpha-lactalbumin and cow milk whey protein is dominant in beta-lactoglobulin. Whereas alpha-lactalbumin has been studied well for validation associated with increased immune factors to disease, allergies, increased mineral absorption and growth factors specific to humans, beta-lactoglobulin has been associated with the exact opposite. Its for cows, what were you expecting?

In short that gut bloat is not just extra calories anymore than the excess gas you assumedly avoid sharing with friends and training partners is a supposed side effect of an anabolic environment. Gastronomical distress is not new to cow protein utilization by humans. As I said, you are a human so there should be little shock here. Immune issues will slow or stop growth and recovery while increasing cortisol production. Sometimes decrease in immune function can even lead to Immunotoxicity, but certainly rare in regard to proteins sources.

Protein Efficiency Ratio:

But Whey Has a PER (Protein Efficiency Ratio) of 104, right?

Okay, BS. Since you cannot exceed 100% this is already a little silly. PER is a false method for evaluation of a proteins actual utilization in building new muscle tissue. What is the definition of PER? A biological assay of the quality of a particular protein, measured as the gain in weight of an animal per gram of the protein eaten. The PER ratio is not used so much now, but until 1991 the PER was the legally required way of expressing protein quality for nutrition labeling in the USA.

Many still use it today. Bottom line is that no matter what you add to or fraction in whey protein from cows, it’s still from cows and not designed for humans.

Okay… Um, protein (such as cow whey) with the incorrect ration of amino acids specific to human physiology utilization results in stores of fat as well, so basing a protein’s efficiency ratio on weight gain is obviously idiocy. A far superior method of assaying a proteins anabolic (muscle building) value and actual utilization in lean mass is Net Nitrogen Utilization or NNU. The very highest quality whey protein has a NNU of 16-17%. So this means the other 83-84% can be stored as fat, burned as calories, or hit the toilet. 83-84% catabolites is not a healthy or lean mass promoting percentage. The lions share goes by way of the latter BTW. So when you pay $20 USD for a pound (454 grams) of high quality whey protein powder you actually get about 77 grams of protein with an NNU near 100%. The rest hits the toilet for the most part.

Good investment, huh? Kind of a crappy one in my opinion.

Want to add insult to injury? As we continue to ingest high levels of protein the amount utilized lessens over time. So whereas you were once utilizing 17% of that 100-200 grams of whey ingested daily it can drop to as low as half that over a prolonged period of high protein intake. What happens then? Even more body fat and toilet trash.

Let’s Look At Some Other Major Protein Sources NNU/NC Ratios:

NNU = Net Nitrogen Utilization (Lean Mass Anabolism)

NC = Nitrogen Catabolites (Toxic catabolic waste)

NNU refers to the potential for anabolism where as NC refers to toxic Nitrogen waste such as Ammonia, Urea, Uric Acid, Nitrates and Nitrites. Some of the waste can be utilized as energy or stored as fat, but most slows your progress before hitting the toilet where it belongs.

1. Depending upon origin most protein powders have an anabolic to catabolic ratio of 16:84-17:83.
2. Whole food proteins are superior for growth and health with an average anabolic to catabolic ratio of 32:68
3. HumaPro® has an anabolic to catabolic ratio of 99:1.

Low negative waste results in a healthier more predictable growth environment that does not increase systemic or organ toxicity. A high NNU results in an anabolic environment. When the waste percentage exceeds Net Nitrogen Utilization from your protein source, your growth potential is retarded resulting in recovery and growth inhibition. Obviously we are looking for a quality caloric source with minimum waste as well. Whole food is the better option over protein powders and you will feel healthier, stronger and recover faster... and grow as well as or perform faster. Getting the idea as to why it only takes 1 gram of HumaPro® to outperform 5.6 grams of even the best whey protein?

So... What Is HumaPro®?

HumaPro® is a patent pending one of a kind protein matrix that we started working on in 1998. HumaPro® starts with a specific vegetable origin 8 essential amino acid (EAAs) formulation that takes into account the exact HUMAN enzymic conversion of, and utilization rates for, all amino acids the body needs for optimal health. Did you know that if you removed even one of the EAAs for even one day from your diet for the day your body would utilize none of the protein you take in? Okay, for lean mass growth that is.. The human body will use the insufficient protein to make glucose, if needed, certainly store some as fat and give you plenty of me time in the bathroom to deposit the lions share. So an exact EAAs ratio is paramount. Why? The human body makes literally thousands of amino acids from the 8 EAAs so they must be in the right ratios for the right conversion rates. Enlarge the chart below to get an idea of just how complex this metabolic miracle is and a better idea as to why the correct ratios results in a nearly pure anabolic complex.

The Protein

We nanosized certain EAA's so all 8 EAA's pass through the GI and into the body at the same rate to assure that all 8 EAA's are present at the protein receptors at the same time. If they aren't, you again limit anabolism potential. We did this for maximal results and to allow for a immediate release ingestion to assimilation time of 20-25 minutes depending upon your GI track. Oh, did I mention that HumaPro® has a caloric count of 0.4 calories per gram? Regular proteins have a calorie value of 4 calories per gram. Talk about no waste so you have a tighter waist! Think about how much more healthy food you can eat to stimulate growth, performance and health whether dieting or increasing lean mass.

The Extended Time-Release Proprietary Anti-Catabolic and Insulingenic Matrix

Next we formulated an extended time-release anti-catabolic and insulingenic matrix from bitter melon and a specific coffee bean extract to assure serious inhibition of lean mass loss while significantly increasing cellular up-take of nutrients. This affect lasts for up to 12 hours so all of your other meals are ingested in a high lean mass nutrient up-take, low catabolic pro-anabolism environment. I guess I should mention that the matrix has two powerful antioxidants as well.

Oh, but insulingenic compounds inhibit fat loss and increase SHBG. You know, that protein that binds and makes useless your sex hormones like testosterone? More SHBG means less in short. Well, we at ALR Industries do not do kitchen sink formulas! The fractional extraction process we worked on for the last 4 years creates a series of insulingenic compounds that are lipolytic meaning they inhibit fat from feeding rather than increase it. This allows HumaPro® to act as a repartitioning product as well in favor of lean mass low fat augmentation by everyone. By the way, the insulingenic matrix we created also does not increase SHBG like natural or medical insulin does.

Of Course it's true that many anti-catabolic compounds decrease joint and connective tissue lubrication but ours doesn't. Instead of inhibiting the production of cortisone (supports and maintains good joint and connective tissue health) like many so-called anti-catabolic compounds, we inhibited the non-essential increase in cortisol. As a rule the body sees stress like training, long work hours, a pissed off significant other or dieting as a trigger to increase cortisol which in turn decreases lean mass, hinder performance and slows recovery. It also doesn't do anything good for our cardio vascular systems or organs. The way this occurs is predominantly through conversion of cortisone to cortisol. Personally I would rather recover faster, perform better and be in a pro-anabolic environment with healthy joints and connective tissue.

This means HumaPro® is the ultimate foundation or sole protein source for mixed, keto or even high carbohydrate diets. No other protein has beaten us yet! Cool, huh?

The Nutrient Co-Factor Matrix

Last we added the correct human ratio of the vitamin and mineral co-nutrient factors for complete utilization of protein.

• A 99:1 Anabolic to Catabolic Ratio complete protein matrix
• Anti-Catabolic Support
• Enhanced NNU and Cellular Nutrient Up-Take
• Nutrient Repartitioning That Starves the Fat and Feeds Lean Mass
• A decrease in growth/recovery limiting Myostatin (No joke)
•  "The Best Protein Source" on the Planet...for Humans

HumaPro® can also be utilized synergistically with Chain'd Out™ for optimal results!

The only question left is do you want to perform better, lift more, recover faster, be healthier, be leaner and grow faster or hang out in the bathroom?

How to Use HumaPro®…And Why

At ALR Industries we take a great deal of pride in not only being innovative but also in being leaders in dramatically supporting the positive direction your performance and health takes. Being athletes and performance oriented individuals ourselves, we design and formulate to enhance all we do in life, THEN we offer our best to you. Sounds like hype to some I suppose, but I am the CEO, Author L. Rea test subject #1 and my name is on every bottle, box or package as my promise to only offer what I personally believe to be the best possible or suffer the humiliation if not. So we get it right before offering our products and even work to improve those we have already. Why settle for good if greatness is the only option? We certainly are not afraid of controversy and even tend to invite it as a means of getting others out of the 80’s.

With the release of HumaPro® by ALR Industries, the first maximal protein synthesis matrix specifically created for humans only, we opened the door for possibly the biggest controversial debate yet. Not only have we done so in the sports performance area but in the world of optimized healthier human nutrition as a whole. That we obviously upset so many in doing so validates that we have pissed off many who have a great deal to lose if word gets out before they can counter market against HumaPro®. I realize no one wants to accept the reality they offer an inferior, if not seriously unhealthy product. But come on, it’s not my fault they opted to forget that they have people trusting them to bring the best as we progress in science. Why bother if you are not seeking to always bring the very best from yourself or the best in what you do? Damn the mediocrity!

HumaPro® is the best anabolic support protein synthesis matrix available today…and it only took us 12 years of research and testing to do so. So let’s start with understanding protein as a whole then move into how to use HumaPro® for your specific needs then we can discuss why use HumaPro® other than the fact HumaPro® is lead, and arsenic free. The US government can set “acceptable” (arsenic and lead are acceptable?) standards for how much arsenic and lead is okay for daily intake for you and your children from whey protein even though both are accumulative, and we will set ours at none is acceptable. Work for you?

It’s 100% All About NNU…

We have all been inundated with the belief that to build muscle we need between 1 gram of protein per kilo, or even per pound, of bodyweight daily. I have even written it myself in books and articles not realizing reader’s perception was based upon an assumed mixture of protein sources common to athletes. What if I told you that you actually only need 0.4 grams per kilo of bodyweight daily? Would you stop reading or want to know the truth? Let’s see…

You Only Need 0.4 Grams per Kilo of Bodyweight Daily to Be Anabolic

Still reading? Okay…I had not realized until recently that dietitians, coaches, trainers, athletes and health oriented individuals commonly count their protein intake and needs based upon grams of protein consumed daily…then stop there. The protein source is only slightly taken into consideration. And usually this is assumed scientific simply because it is based upon grams ingested daily per pound or kilo of bodyweight. That is like calculating gallons of gas you need to get a 2 ton car from point A to B based solely upon weight. In truth this odd approach only tells you how many calories you are ingesting from protein, not how much your physiology can use or needs for a specific goal such as recovery, growth or performance. Since I and most researchers in my field calculate NNU, I assumed everyone understood this reality was the most important part of counting protein intake already. Which of course shows we all always have much to learn.

What is NNU?

Nope, not a University football team. NNU stands for Net Nitrogen Utilization. It is the part of protein your body uses to do all the good things we want, the rest of the protein is just waste material and calories. So, the options for protein waste are in the toilet, burned as heat or stored as fat. The toilet gets the lions share. First let’s learn a little more about what NNU is, then we should discuss protein a little more so we all understand that not all proteins are created equal nor are most protein very healthy in reality (No, we are not arguing the vegan thing). (I can hear big protein, meat and egg corps everywhere planning my demise already…lol). Truth is that protein is really a poor and dirty calorie source but the positive nitrogen is paramount.

Net Nitrogen Utilization (NNU) Defined: the scientific measure of the anabolic efficiency ratio for a given protein or amino acid. As the % increases so does the anabolic or protein synthesis value.

1. Among the three basic macronutrients, 1) proteins 2) carbohydrates and 3) fats, Nitrogen is found only in proteins and its building blocks amino acids.
2. When you ingest proteins, they are broken down to make amino acid which are used to make new proteins specific for our body, converted into glucose for energy or stored as fat. Most of the negative nitrogen waste lands in the toilet but some is stored as fat or converted to glucose for energy. For some protein sources this negative waste can be as high as 84% of what was ingested.
3. When whole proteins are broken down they release nitrogen.
4. So obviously when whole proteins are used to make our own human proteins, no nitrogen is released at that time.
5. Nitrogen that is released during metabolism is a waste product and the liver makes it into urea or ammonia (these are both toxic) and it is excreted by the lungs (ammonia)   or mainly in the urine and feces (ammonia nitrates and urea). The remaining waste is handled by your kidneys.
6. One can measure how much of protein is used to make protein by knowing how much nitrogen was taken in (proteins are 16% nitrogen so 100 grams of protein = 16 grams of nitrogen) and then collecting urine and stool and measuring how much comes out.
7. To do this one designs a diet and has an individual follow a diet of only, for an example, whey protein, with fruits and amino acid free vegetables for 3 days and measures how many grams of nitrogen they took in verses how much came out by collecting their urine and stool. If 100 grams of nitrogen was taken in and 84 came out then only 16 grams has been retained.
8. This is the method by which NNU is clinically accessed. In this case the NNU would be 16-17%, such as when whey or soy is the protein source.
9. In regard to HumaPro® an ingestion of 100 grams would result in less than 1 gram of negative waste better known as Nitrogen Catabolites or NC. Nearly all of it gets made into utilized protein. Therefore the NNU is 99% and less time in the bathroom.

Not All Proteins Are Created Equal

As I am sure you have noticed, trying to do the math necessary to be certain that your NNU intake is optimal “appears” complex…but it’s rather simple actually. Try this formula for your base: BW Divided by 2.2 multiplied by 0.4 = Optimal NNU.

So if you weigh 220 pounds and you divide by 2.2 you get your body weight in kilograms, which is 100 kg BW. Now multiply 100 x 0.4 = 40 grams NNU. So you need 40g of NNU. Naturally you could simply ingest 40g of HumaPro® 10g at a time 25 minutes before each of 4 meals and you would note results rather quickly but there are times a strong positive nitrogen balance is more beneficial than others. IF (note I said “if”) your goal were to keep it this simple you would:

1. Ingest 10 tablets HumaPro® upon awakening in the AM, do your morning thing and eat breakfast. No other protein is needed. Yes, HumaPro® is a “specific for humans ratio” of predigested Essential Amino Acids (EAAs) providing the complete corrected amino acid profile for near zero waste and highest anabolic ratio possible.
2. 2 hours later ingest 5 tablets HumaPro® and eat your second meal 25 minutes later. If your first HumaPro® and meal was at 7:00/7:30am you would swallow the next 5 tablets at 9:30am and eat at 10:00am
3. Let’s say you train at lunch. You would ingest 5 tablets HumaPro® at 12 noon and slam a quick meal (no additional protein necessary) then train{1}. Personally I drink Chain’d Out® with all of my meals because I don’t ingest any other proteins except HumaPro®. Chain’d Out® is a very anabolic and unique BCAA complex made of alpha-hydroxy protected BCAAs and a few very effective compounds to support anabolism, recovery and inhibit catabolism…and it can be ingested with HumaPro® due to no cross up-take inhibition.
4. Post-Training ingest 5 tablets with either 75g of Chain’d Reaction™ or waxy maze.
5. Assuming your last meal was around 1pm ingest 5 tabs HumaPro® at 3pm and eat your mid-afternoon meal 25 minutes later.
6. Obviously your evening meal would require ingesting 5 HumaPro® around 5:30pm and another meal 25 minutes later.
7. Bed time is very important in regard to recovery and anabolism while avoiding or at least dramatically limiting catabolism. 25 minutes before hitting the pillow ingest 5-10 tablets HumaPro® followed 25 minutes later with a caloric snack. My preference is 15g of Dag oil, 3g Evening Primrose Oil and 3g Omega 3-6-9 with a half cup brown rice and some Chain’d Out®. Hit the teeth and hit the bed.

Do You NEED To Always Wait 25 Minutes Before Eating Solid Foods?

Of course not! Is your goal is to always create an acute and rapid optimal anabolic growth/anti-catabolic environment? Then you would make sure nothing slows down the passage of HumaPro® through the GI and into the circulatory system creating a delay, would you? The diet out-line above is an example of this full time methodology. Works especially well when dieting due to the decrease in hunger most experience when taking HumaPro® alone before solid foods.

However this can be rather difficult to time for some and you can get just as amazing results anyway by making all of your meals more efficient. Yup, you can dramatically increase the NNU:NC ratio just a favorably while repartitioning nutrients away from fat to lean mass. You can simply ingest the desired amount of HumaPro® with regular meals…though I strongly suggest sticking to the first 10 tablets or drink of HumaPro® going down without whole food upon waking. The reason is simple: You want best results so you immediately start your body off in the AM in a positive nitrogen/anabolic environment then keep it going long past bed time that night.

So How Does This Work?

Let’s say you want to eat 4oz of steak and drink a glass of HumaPro® with your yams. Let’s make it a double shot of Apple Cider flavor HumaPro®. How would you calculate your NNU and NC?

• 9.00g NNC from HumaPro® 100mg NC (waste)
• 8.96g NNU From 4oz steak 19.04g NC (waste)
• Totals 17.96g NNU 19.14g NC

You just increased your daily NNU 17.96g instead of only 8.96g and dramatically improved your anabolic to catabolic ratio.

{1} I know most say protein intake is more important immediately AFTER training, not before. They are simply wrong.  Though several studies have validated this, the following site validated a 209% increase in amino acid up-take when EAAs were ingested pre-training. Post ingestion only showed an 81% increase in amino acid up-take/NNU. Am J Physiol Endocrinol Metab. 2001 Aug;281(2):E197-206. Timing of amino acid-carbohydrate ingestion alters anabolic response of muscle to resistance exercise. An additional point of interest is that the rate of anabolism lasted 2 hours post training from the Pre-Training supplementation, and is naturally augmented if Post-Training HumaPro® ingestion is utilized as well.

Though this is likely one of the healthiest and fastest ways to diet off some body fat, most want to eat some real food protein. So how would you calculate your NNU if you wish to use some whole food proteins and HumaPro®? Of course the goal is to add a diet and NNU calculator to the HumaPro.com web site but it is actually easy. Using the pie chart above you can do it in a few minutes.